Persistence
Posted by
Salem Man
Internet guru and Salemite, Rob McGuire, has been offering great advice on his site recently about building a blog. Here's the link to his site. I would like to add one thing to his recent tips. Persistence. Writing a post everyday that engages the readers will bring a larger audience. If you are looking to have a popular blog you need to be disciplined enough to provide valuable content over a long period of time. I'm not talking about a month or two. It takes a year to gain traction. It also helps to have promotion outside the internet. I've written for Salem Monthly a couple of times and found that those articles gave my sites a boost. Other ideas might be to have a business card with the name of your site on it and pass it out to friends or post on community billboards at work and other public places. But after someone comes to your site for the first time, you want to make sure that, when they come back there is something new to read. If you can, it's also great to write about things that are timeless so that the reader can look at other posts you have written in the past. Once you have built up a large archive of posts, people may go back and read them. It isn't easy to write something everyday. Posting videos works so does providing links to interesting sites and articles.
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Thank you for the kind words!
ReplyDeleteYou make a great point about persistence being key to anyone wanting a popular blog. Only in rare cases does it happen overnight (TwiTip by Darren Rowse aka Problogger comes to mind). For everyone else it takes years or more of hard work and dedication before your blog could technically be considered "popular".
Most bloggers are relatively unknown and it takes time to acquire what is commonly referred to as authority. If you check out the history of Problogger.net you'll learn that he worked hard at his blogging, studied what others were doing, tried new things out, figured out what worked and what didn't, etc. After a few years of dedication to his craft he then had a popular blog and was able to quit his job and become a full time blogger.
This probably won't happen for most of us, but persistence and dedication are the two things required for anyone who wants to build a better blog.